Key focus areas for Visit North Carolina include consumer advertising and promotions, public relations strategies designed to garner positive media attention about travel opportunities within the state, promotion of group travel, and recruitment of sporting events into the state. In addition, Visit North Carolina provides technical assistance to communities who embrace tourism as an economic development strategy and seek to develop and promote tourism assets. To this end, Visit North Carolina helps to foster collaboration with other partners and allies in effort to attract visitors and their dollars into these areas.
Bruce was the CEO & President of the Super Bowl 50 Host Committee in San Francisco, where he led the marketing, operation and delivery of the milestone Super Bowl 50 in the Bay Area last year. Prior to the Super Bowl 50 appointment, Bruce served for eight years as president of SportsMark Management Group, a global sports event marketing and hospitality management company that merged with GMR Marketing in 2013. Most recently, Bruce has served as an executive consultant for the North American Soccer League, a position he held since January.