William Haddon Jr., ., IIHS president from 1969 to 1985, is widely considered the father of modern injury epidemiology. He argued for a more scientifically driven approach to injury control and created conceptual frameworks, such as the Haddon Matrix, for understanding how injuries occur and developing strategies for intervention. His pioneering efforts helped transform the highway safety field from one focused solely on crash prevention to one that examines human, vehicle and environmental factors to identify a full range of options for reducing crash losses.
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