This might seem like a stretch to some, but the connection between our appearance and the significance of an occasion rings true in so many places. We wear suits and dresses to weddings. We get a haircut and dress attractively for a first date. We wear sweats and slouch when crashing alone on our couch. We even dress up our gifts in fancy paper and packaging to make it seem more special. Our character doesn’t change in these settings, but our appearance does, which communicates how we are assigning significance to any given setting.