Ethics business research paper

Ethics in marketing deals with the principles, values and/or ideals by which marketers (and marketing institutions) ought to act. [98] Marketing ethics is also contested terrain, beyond the previously described issue of potential conflicts between profitability and other concerns. Ethical marketing issues include marketing redundant or dangerous products/services [99] [100] [101] transparency about environmental risks, transparency about product ingredients such as genetically modified organisms [102] [103] [104] [105] possible health risks, financial risks, security risks, etc., [106] respect for consumer privacy and autonomy, [107] advertising truthfulness and fairness in pricing & distribution. [108]

Do companies that actively attempt to embed their ethical values into business practice enjoy stronger financial performance as a result?
 
This report describes research comparing the financial performance of FTSE 350 companies which have a business ethics training programme with those simply declaring a commitment to ethical values. The findings are consistent with previous IBE research presented in Does Business Ethics Pay? , suggesting that conducting business with integrity and fairness is not only the right thing to do, it is also good for the bottom line.
 
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Ethics business research paper

ethics business research paper

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