Due to the exponential technological growth in recent years, innovation stands as a vital role and drives opportunity and growth in the new market. As every organization has to face challenges and adapt to any transformation of competitors. Furthermore, customers have more choice in selecting their products and focusing more on the quality, price and customization, as well as new products. Therefore, business has to diversify products to satisfy the needs and increase profits. In summary, innovation is valued prominently within nations to drive economic growth and bring benefits to individuals. For organizations, it can compete and supersede their rivals with outstanding performance.
The structural dimension highlights the underlying causes of conflict, and stresses the ways in which social structures, organizations, and institutions are built, sustained, and changed by conflict. It is about the ways people build and organize social, economic, and institutional relationships to meet basic human needs and provide access to resources and decision-making. At the descriptive level transformation refers to the analysis of social conditions that give rise to conflict and the way that conflict affects social structural change in existing social, political and economic institutions.